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Snooki is a world of wonderful characters by designer and illustrator, Ali Sabet. It was created in 2004 as the overall globe for a set of cute little creatures that Ali drew. From there Snooki created wonderful products, such as T-shirts, Hats, Beanies and more. 

The Love spread and before long Snooki™ by Sabet was an international phenomenon. Everyone loved Pishi™ and Puddles. The Tanoshii twins were also a hit!! Now almost on the 10th anniversary of Snooki™, we are releasing some amazing products that you see on the site!